About Social Media and Marketing: Choosing the tools you need and letting go of the rest

With Julie Fossitt

Digital access offers an incredible opportunity for artists to document and demonstrate one’s creative process and product to the world. As an individual artist, your brand encompasses not only one's work, but one's vast online presence.

Does your digital footprint encourage connection and access across geography, language, gender, and culture? Can you separate yourself from art in a digital age? How can you connect your art with consumers and audiences online and beyond?

This workshop will explore these questions and will offer a snapshot of best practices and pitfalls for artists with the purpose to help share personal brand storytelling and identify the best tools to reach target audiences.

Speaker Biography:

Currently living on the traditional lands of the Haudenosaunee and Anishinaabe Peoples, Julie is a passionate advocate for access to arts, culture and heritage for everyone. She has held marketing positions at the National Arts Centre, the Victoria Symphony and is currently the Manager, Marketing and Public Engagement for the City of Kingston.

In 2015 Julie was awarded the John Hobday Award in Arts Management by the Canada Council for the Arts and in 2016 she earned both her Certificate in Cultural Planning from the University of British Columbia and her Masters Certificate in Marketing Communications Leadership from the Schulich School of Business. In 2019, she completed the Cultural Leadership Program at the Banff Centre for Arts and Creativity. Julie is a part-time professor of Marketing Research and Analytics at St. Lawrence College and is currently a student at the University of Toronto, pursuing a Master in Education with a concentration in Online Teaching and Learning. You can find out more about Julie on social media @juliefossitt and at JulieFossitt.ca.